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Micro blog(Twitter) in enterprise #3-Implementation Strategies September 29, 2009

Posted by Terry.Cho in Enterprise 2.0, Micro blog.
Tags: , , , ,

Enterprise Micro blog architecture

Here is enterprise micro blog architecture. I already described common micro blog architecture. Here I describes additional features for enterprise version of micro blog.


Figure 2 Micro blog architecture for enterprise

User Interface

Micro blog support multi type of user interfaces.

(1)    Web interface
Most traditional common interface. It running on web browser in desktop.
(2)    Mobile device
Mobile phone or PDA. Depends on service country and device type service interfaces are different. 3G phone supports mobile application. 2G or 1G phone just support SMS and MMS. To support mobile device platform and interface type should be defined before designing architecture
(3)    Portal
Company has a enterprise portal (EP). To integrate micro blog with EP. JSR-160,WSRP(Remote Portlet spec) is used.
(4)    IM (Instant Messenger)
Sending a message to micro blog by messenger. Receive a micro blog message from messenger.
(5)    Other enterprise applications
Micro blog makes synergy by integrating with legacy enterprise system. For example notification of work flow (Like expense workflow process notification) is replaced with micro blog instead of email

IDM (Identity Management System)

Company has organization structure(Tree) and employee profile. We call it as IDM (Identity management system). Enterprise micro blog uses this user id. So the enterprise micro blog has connectivity for integration of enterprise IDM system. It also supports Single Sign On. (SSO)

Mobile gateway

Enterprise micro blog requires mobile gateway. Especially in case of global company mobile gateway is different in countries. Because career vendor’s integration style is different.

Enterprise search engine and social analyze tool

As I mentioned earlier messages in micro blog enables us to share knowledge. For sharing knowledge search is required. Company commonly has their enterprise search engine. Employee can search in micro blog system. But if the enterprise search combines message in micro blog. It leverages information sharing between employees.

In addition trend that is generated by analyzing message is important for risk management. This trend is reported by social analyze tool

Policy & Compliance Rule

Micro blog in enterprise has to solve security issue. In enterprise some group requires closed communication. For example discussion in HR team should not be opened outside of the team. Because promotion or expiration information is very sensitive to employee.

And to publish internal message to external micro blog (Twitter) It needs filtering based on company security & compliance rule.

(1)    Selective publishing

Filtering message when publish internal micro blog messages to external micro blog system. It automatically warn when prohibited keyword is detected during external publishing

(2)    Multilevel access & grouping

Support closed group communication.

Challenge in enterprise micro blog

Changing culture

Introduction of micro blog is not an introducing system but a change internal communication culture. Change communication style from vertical & closed to horizontal & opened. It can be faced on resistance from stakeholders

Security Issue

Message in micro blog can be confidential information.

If company try to use internal & external micro blog. Publishing is controlled by policy

In addition before deploying enterprise micro blog system legal issue should be reviewed. For example SOX law in US let company to store communication law 7 years. This kind of legal issue should be applied in the system architecture.


Micro blog is quite new in enterprise. So product is not matured.

And requirements of WEB2.0 application in enterprise is different. Because it is not a formal business system. It is totally related with company culture. So customization issue is different in company.

Before choosing enterprise micro blog solution, customization should be considered.

Implementation strategy

From now I introduced use case of enterprise micro blog and overall architecture. But achieving benefit of enterprise micro blog is not so easy. It requires cultural changes. It is long journey. And people is getting smart during project is going with lesson learned. Indeed I recommend step-by-step approach.

Step 1. Implement basic micro blog system

Install basic micro blog system Integrate with legacy user profile system and messaging system (mobile,email,im integration)

Step 2. Revitialization

In this step convince stakeholders. Change a communication culture step by step. Pull value of micro blog system. After finishing this step enterprise micro blog is culture in the company. And many information is archived in the system.

Step 3. extension

Integrate with other system to make synergy.For example, enterprise search + relationship based search. Trend analysis ,Crisis monitoring

Step 4. Develop new model

Based on enterprise biz characteristics, develop new micro blog model

For example. With LBS(Location Based Service) construction company check up health of employee and represent it as status.  If a employee has a accident, management team quickly meet it.